This is an integrated campaign created for the Samsung Smart TV. This campaign is highlighting the customizable aspect of the TV, specifically through the face recognition feature. This campaign includes four print ads that each convey a different "genre" or "profile". The campaign is focused around the face recognition interactive billboards that are placed around cities. The billboards capture people walking bys faces and places them into a scene of a movie that best fits them based on a quick analysis. You are then prompted to the micro site where you can view your movie clip and edit it any way you would like, you can then premiere your clip to the site where it can be viewed by all. The micro site also allows you to take a quick quiz to determine your movie profile. The social media aspect of this campaign is a Smart TV Pinterest board where each profile can view their own board.
Guerilla Component: Interactive Digital Billboard
Social Media: Pinterest Page