We hit the streets to deliver 7NOW kits filled with strategically-curated snacks, drinks and items—posting up at locales where we knew that New Yorkers would be in a certain state of mind and need state.

In Central Park with Gatorade and energy bars for the day’s softball games. Popcorn and snacks for movie night under the stars, on an aircraft carrier on the Hudson. Outside a late night hot spot in Brooklyn with kits to cure the morning’s hangover.

We shot and produced a 360 campaign to dot the city that never sleeps with OOH and targeted social ads. So, when New Yorkers are hungover or sick, craving something sweet or salty, need party supplies or a last minute toilet paper resupply, 7NOW can get them whatever they need whenever the need it.