Boutique Hotel: Silks
This concept boutique hotel is based around the legacy of the Triple Crown. It would be located in downtown Lexington which is known as the "Horse Capital of the World".
This project was mainly focused around packaging and other deliverables.
The entire look book ended up being 14 pages long - 16 pages if you include the front and back cover.
Mockup of the look-book front cover
Flat images of front and back cover
Collection of mockup spreads
Flat image of look-book 'Welcome' spread
Flat image of hotel restaurant spread
Food & drink menus for the hotel's restaurant
Flat images of the hotel menu
Hotel key card. Each key card envelope would have a different pattern on it. The pattern would match one of the 13 Triple Crown winners. These are American Pharoah's silks.
Mockup of shampoo, conditioner, and lotion labels.
Door hanger with Sir Barton's silks pattern
