Graphic application in consumer products 'The Boys' by Amazon Prime.
The Boys is an American TV series developed for Amazon Prime video.
Based on the superheroes comic book of the same name made by Garth Ennis and Darick Robertson.
The Boys is inspired in a world where superpowered characters are recognized as heroes by the audience. They work for the powerful corporation Vought Internatial which markets and monetizes them as well as manages their image rights and turns them into consumer products at all levels.
These superheroes respond to their public image and the marketing of it associated to their heroic acts or their special abilities.
These superheroes respond to their public image and the marketing of it associated to their heroic acts or their special abilities.
This little personal project comes from the idea of generating consuming products associated to the superheroes of The Boys. It has been designed a series of common use objects, linked to several of these characters simulating the Vought International corporation, in charge of the diffusion of the brand image of each superheroe.
HOMELANDER
The hero among Heroes and Vought’s Internation Flagship. He is also the main antahonist of The Boys’ plot. Homelander, is probably the most powerful superhero and carries the most iconic symbols of his country: The United States of America.
He has several trauma and mental disorders which gaves him a duality between and idealized human being and a living god contrasting to his dark interior.
He manifests a remarkable lack of affection and a great yearning from a mother figure, which leads to a strange reaction to breast milk. The project proposes a specific branding for graphic application of Homelander in cow milk bottles as a product that indentifies his personality.
THE DEEP
The Deep is one of the main heroes and owns abilities related to the acuatic world: Underwater breathing, swimming at high speed and be able to communicate with all kind of sea creatures.
He feels locked up and frustrated in his role as an aquatic hero. This factor, leads him to prove his worth in society with heroic acts by helping his “sea friends”. Unfortunately these acts often ends up dramatically for the salvation subjects.
In this project it is proposed a specific branding for the graphic application of The Deep in fish tinned food like Tuna, an identifying product of his personalty.
STARLIGHT
The most genuine heroine of the TV series. Starlight really wants to save the world. She has powers related to electricity, which is aided by the absorption of electrical energy from a nearby source to project it in the form of extremely intense light rays.
Starlight is everything you would expect from a superheroine: She’s noble, charitable and brave. But among these qualities: her idelism and her image of a naive young woman, they make her lead to a great disappointment against Vought International.
In this project it is proposed a specific branding for the graphic application of Starlight in disposable batteries as a product that indentifies her personality.
BLACK NOIR
Black Noir is a hero with ninja capabilities: silent, stealthy and enigmatic. He owns super strenght and his intensified senses are only comparable to his martial arts competence.
Apart from this, little is known about this hero, who is mainly characterized by its combat skills and personal anonymity as well as its discretion. His face behind the mask is never visualized.
In this project it is proposed a specific branding for the graphic application of Black Noir in disposable face masks as a product that indentifies her personality.
