THE PROBLEM: Vote For Her approached SKDK and asked that we elevate Kamala Harris' image to the public. They wanted to emphasize Harris' potential historic moment being elected as the first south asian and black woman vice president, and counter any racist or sexist attacks that came her way during the election season.
THE SOLUTION: I worked with one of the art directors at SKDK to develop a few design directions within their existing but underdeveloped brand. Upon picking a direction after consulting with the broader Vote For Her team, we closely followed the news and responded to any attacks on the Biden Harris ticket as well as elevate their general plan.
During the vice presidential debate between Vice President Mike Pence and Senator Kamala Harris, one of the art directors and I were in a war room pulling clips from the live footage. The following morning, we decided to compile a montage of footage of Pence interrupting Harris and the moderator. I worked to pull the clips and compile the video in only 3 hours, so we could be the first to drop the video on twitter. It was liked 5,700+ times and retweeted 2,000 + times including by CNN anchor Dana Bash and Senior Advisor to President Obama Valarie Jarrett. You can view the tweet here.
With the help of the public affairs Vote For Her team, we closely followed the news to respond to current events. We posted content on both twitter and facebook, resizing any design for both platforms.
