REBRAND PROJECT
The goal was to create a brand refresh and have an updated visual version without taking away the foundation of Waffle House. I was in charge in creating an updated logo, t-shirt design, coffee mug, gift card, menu, website and take-out bag.
In today’s modern society customers need experiences that are transparent, engaging, and authentic. What people truly want isn’t just a great service or product - it’s an experience that satisfies their soul. When a customer comes into Waffle House, the rebrand that I deliver is a genuine welcoming environment that is accessible and reliable at any time of the day.
The message I want to convey is the "down to earth" experience where the customers feel right at home. That means, clear and responsive designs that are simple and easy to understand for any viewer coming into Waffle House — It’s stripping away the perfection of their old typography and boxy logo and taking away the overwhelming information on their menu and keeping it short, simple and precise.
