A fashion brand for young children, between 3yrs to 13yrs. The logo had to appeal to the toddlers,
as well as the teens and of course, the parents. The challenge was to come up with a logo that would stand out amongst the over colourful market. For the tags, I suggested the use of games with the happy face, which would not only make it more tempting and fun for the kids, but also promote happyface as a brand.

The designs have already been launched, and are receiving great response.