Czann’s is an upcoming brewery from Nashville, Tennessee. For the logo and business card I was asked to create something that would have an artistic feel to it. I decided to work completely with hand-printed linoleum as a way to create a unique identity for the brand, while referencing Paul Cezanne’s work. The logotype itself is completely hand-drawn and carved to suggest a signature. The label designs were created to work with the initial identity. The names of the beers fit in with the art theme by co-ordinate with the type of brew: Yellow is a blonde, Red is an amber, and Blue is a pale ale. The package was designed as something that is unique and fits within the textural and aesthetic qualities of the brand.