Czann's Brewery
Czann’s is an upcoming brewery from Nashville, Tennessee. For the logo and business card I was asked to create something that would have an artistic feel to it. I decided to work completely with hand-printed linoleum as a way to create a unique identity for the brand, while referencing Paul Cezanne’s work. The logotype itself is completely hand-drawn and carved to suggest a signature. The label designs were created to work with the initial identity. The names of the beers fit in with the art theme by co-ordinate with the type of brew: Yellow is a blonde, Red is an amber, and Blue is a pale ale. The package was designed as something that is unique and fits within the textural and aesthetic qualities of the brand.
Czann’s is an upcoming brewery from Nashville, Tennessee. For the logo and business card I was asked to create something that would have an artistic feel to it. I decided to work completely with hand-printed linoleum as a way to create a unique identity for the brand, while referencing Paul Cezanne’s work. The logotype itself is completely hand-drawn and carved to suggest a signature. The label designs were created to work with the initial identity. The names of the beers fit in with the art theme by co-ordinate with the type of brew: Yellow is a blonde, Red is an amber, and Blue is a pale ale. The package was designed as something that is unique and fits within the textural and aesthetic qualities of the brand.
