Brooks Brothers
Brooks Brothers is America’s oldest clothing retailer in the United States, established in 1818. It was the first to sell ready-to-wear clothing for men, and the first US label to export its clothing internationally. Launched in the Mexican market by Grupo Axo in 2009. It has 19 own stores in Mexico and it’s sold in 3 departmental chains with 19 points of sale.
Scope of Work:
Social Media Content (organic and paid campaigns) / Editorial Shooting
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Team:
Content Strategy: Michelle Cortina (*Everyday man Editorial ) / Gerardo Mendoza / Carolina Esposito
Design: Gerardo Mendoza
Photography: Brooks Brothers / Molvo Films
Kate Spade NY
The hallmarks of Kate Spade New York are crisp color, graphic prints and playful sophistication. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, accessories, stationery and gifts, the exuberant approach to the everyday encourages personal style with a dash of incandescent charm. Kate Spade NY has over 140 retail shops and outlet stores across the US, and more than 175 shops Internationally. Launched in the Mexican market by Grupo Axo in 2013.
Scope of Work:
Social Media Content (paid campaigns) / Digital Press Kits / Invitations and Coupons for Events,
Brand Ambassadors and Influencers
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Protography and Assets: Kate Spade NY
Design: Gerardo Mendoza
Thalia Sodi
Thalía is a Mexican actress, singer, and a Latin Grammy-award winner. She launched a successful clothing line to bring her passion, charisma and style under the brand name Thalia Sodi. It is sold in Mexico exclusively at Promoda Multibrand stores.
Scope of Work:
Social Media Content (organic and paid campaigns) / Landing Page / Digital Press Kit / PR Events coverage
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Team:
Content Strategy: Rebecca Victoria / Hugo Galván / Gerardo Mendoza
Photography and Assets: Thalia Sodi / Promoda / Molvo FilmsDesign: Gerardo Mendoza / Aziel González
Urban Store
Urban Store is a multi-brand outlet clothing retailer, with a young, urban and fresh concept. Some of the brands sold at Urban Store are: Calvin Klein, Dockers, Levi's, Pepe Jeans, Quicksilver, Roxy, Tommy Hilfiger and Rewind. Launched by Grupo Axo with 27 stores in the main cities of Mexico.
Scope of Work:
Social Media Content / Editorial Photography / Product Shot
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Team:
Content Strategy / Art Direction: Gerardo Mendoza / Berenice Jerónimo / Rebecca VictoriaPhotography: Toni Gutiérrez
Cardela
Cardela is a Mexican brand that offers timeless and affordable premium leather goods and bags. Clients can customize the accesories with their own monogram and transform them into something meaningful and unique.
Scope of Work:
Social Media Content / Mailing Campaign / Product Photography / Web Design and Updates
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Team:
Content Strategy: Jimena Maldonado / Adriana de la OArt Direction / Design: Gerardo Mendoza
Product Photography: Toni Gutiérrez
Editorial Photography: Cardela
