Um trabalho muito querido que fiz sobre uma das minhas fontes favoritas: Futura.

ABOUT FUTURA:

Not all typefaces can boast about landing on the moon, or featuring on the front of film posters, iconic publications like Vanity Fair, as well as being born from one of the most influential design movements. Designed in 1924 by Paul Renner (but only released by Bauer Type Foundry in 1927) and originally created as a contribuition to the New Frankfurt project, this geometric sans serif typeface was based on visual elements of the Bauhaus design style of 1919 to 1933. 

The most important characteristic about Futura is it’s simple geometric circles, triangles and squares that represent function over form, taking away the nonessential and decorative elements. From album covers to film posters, magazines, automotive advertising and even the Olympic Games (Moscow 1980), Futura shows itself as a very versatile and influencer typeface since it was created. A legacy left by this incredible designer and typographer that was Paul Renner.

Although Futura’s designer wasn’t directly associated with Bauhaus, he shared the ideology that a modern typeface should express modern models. In doing so he rejected most previous sans serif designs that are now known as grotesques. It was a distinct move away from typefaces based on sign painting, condensed lettering and 19th century serif typefaces.