For this assignment, I was instructed to choose a less known product and rebrand it entirely. First I redesigned the logo for a more modern, unique look. Embedded inside the logo is a water droplet, which refers to the brand's specialization in liquid bandages. 

Next, I redesigned the product packing. I wanted the new packaging design to be vibrant, and add character to the product.

The third step was redesigning the website. I carried the look and feel of the packing design to the website to create a unified brand identity. This new, bright look would appeal more to parents and kids. 

The last part of the project was to create an iPhone app for our brand. I chose to design an app that would focus on increasing the brand exposure and reinforce it's fun, modern image.