Increased fan engagement with Fan Prompt animations, Sponsorship graphics, 3D and 2D UI graphics using Click Effects and Ross Xpression software. Created graphics and animations for 17,000+ fans and worked as the Predators Jumbotron Operator for over 40 home games per season. Combining these two roles provided access to better feedback and live testing, allowing for quicker turnaround on projects and revisions. Drove higher fan engagement levels for the in-game show while keeping the team’s brand consistent with creative designs and animations. Utilized this knowledgebase and best practices in additional design work.

-14 years of collaboration with both the design and marketing teams; every design and project is laid out to incorporate the team brand along with a major influence. Appointed as an Art Director for several projects.  

-In 2011, completed an overhaul of the branding guidelines and artwork, leading to a ~15% increase in fan experience and engagement, helping the franchise move to the top 10 in NHL fan metrics and maintain that position for the past 9 years.

-In 2018, participated in the upgrade and renovation of in-venue A/V hardware assets, including the addition of a second Jumbotron, multiple LED ribbons, and HD screens. The hardware upgrade was coupled with a transition to a new in-venue operating system, which required the migration, modification, and creation of new content.