Detroit Pistons Identity
To coincide with the Pistons move back to downtown Detroit in 2017, the team also wanted an updated brand identity. The primary logo design is simple and clean with the iconic Pistons ball as the focal point, as it has been in most of the team's identities throughout its history. An introduction of a thin gray band around the logo was added to tie in a new gray team uniform and to allow the logo to work well on all background colors. This new mark was then incorporated into all team brand elements, apparel/merch and in a new official court design.
