/ Content Strategy
User Interaction
By creating content that asks for the brand's audience's opinions, the goal was to create more interaction between the brand and the consumers by getting them to comment on the posts stating their opinions.
/ Content Strategy
Mini Games
With the goal of creating something that is fun for the audience, I decided to create hide and seek themed posts like these where the brand's mascot is well-hidden in photos of places that the audience (Singapore residences) are familiar with.
/ Content Strategy
Humour/ Puns
By using trending joke references like "get that bread", but in the theme of Bread Buddy's mascot and also using quirky puns like "I loaf you", it is with the intention of wanting the audiences to share or repost the content to their friends or onto their timeline.
/ Content Strategy
Competitors
Using the typical tactics of comparing the brand's products with its competitors' and how the brand is better than "product X". I decided to use a quirky but yet polite manner of communicating that bread buddy's bread is the winner. (But still giving the "other bread" a good job medal)
/ Content Strategy
Brand Loyalty
An ideation I proposed in attempt to promote consumer loyalty for the Breakfast themed aspect of this brand by creating the "Breakfast Mission", for children to enjoy and be rewarded a Bread Buddy sticker each time they finish Breakfast. To communicate the caring message of "remember to eat breakfast" to the consumers.
- Project Launch Coming Soon -
