GROUNDS
Grounds is a luxury brand that is aimed at providing customers with superior quality coffee drinks and fine food. Grounds serves a variety of coffees from around the world and offers specialty blends to build unique flavors for each drink that is served.
When we began working with Grounds Coffee shop, all that was known was the young company wanted to provide superior quality coffee drinks and fine food.
In a crowded marketplace with an influx of new competitors constantly entering the sector, Grounds needed a brand identity to separate itself from the pack. Not only did we develop the logo, but we also crafted their product packaging, accompanying color palette, typography and more.
Inspired by the steep terrain of the mountains that are considered a "good terrain to grow coffee", the Logo has a simple and bold design that gives a sense of identity.
We designed the Grounds Coffee Shop identity to give the brand a luxurious personality. The golden-brown colors represent strength and wealth. The black and gold tones created a strong association with coffee beans. The choice of typography was done to create a sense of elegance and extravagance. Overall, we used bold typography to portray luxury and strength.
If you're interested in working with me on a logo design or a brand identity,
please contact: kumar.akash9473@gmail.com
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