Inspired by The Futur Young Guns Challenges, I decided to redesign one item in my pantry, with pretty much all the same copy but a way different approach. I chose Sweet Baby Ray's Honey Mustard. When I think of Sweet Baby Ray's sauce, I think of grilling, and family and tradition, so I decided to modernize the type and logo while still keeping elements that reflect the homestyle essence of the sauce. The design to me needed to be targeted at consumers who would use it to cook in the home, as well as on during picnics outside. While the sans serif logo gives that more modern feel, the script and "screenprint" style illustrations echo tradition. I kept their original tag lines as well as the imagery of the stars and the original bottle shape.
