Conceptualisation and design for the packaging design for ‘Kaju Bites’ by Ras Vilaas.
Challenge:
Ras Vilaas wanted a packaging design for their premium Kaju (Cashew) product range. The need was to demonstrate the authenticity and cultural values of India along with the elegance of the premium product segment.
A sweet that is part of Indian festivities and synonym to celebrations, we conceptualized a design that reflected luxury, quality and an ideal pick for premium gifting.
Source: http://leadsbrandconnect.com/project/ras-vilaas/
