Buying a luxury car for yourself is surely a great idea, but buying it as a gift for someone? Not so much, As surprising as it sounds, Kit Yarrow, the author of Decoding the New Consumer Mind confirmed it. “ I interview consumers every holiday season,  about what’s the best gift and what’s the worst gift they’ve been given. I’ve had 2 people who say they got a car for Christmas and it was the worst gift they’ve ever been given!