This was a project where I chose a specific word and used typography and colour to express its meaning through my design. I chose mindless and decided to focus on the theme of repetition and the juxtaposition between the mind and the less. If you notice, the mind is bright and almost irritating while the less is very less with only a thin stroke. The gif below demonstrates the process of mindlessness while playing with the literal meaning and the broken down word- mind and less.