With an objective to promote tourism in Himachal Pradesh, 92.7 BIG FM Shimla conceptualised 'BIG Shimla Carnival' - a first ever 7 day long carnival in Himachal with on-air and on-ground integration. As a part of this project, the HP Tourism Jingle was created to project the state of Himachal Pradesh as ultimate tourist destination. The jingle played with heavy frequency on all BIG FM stations and also won Gold at the Asian Customer Engagement Forum & Awards, 2016.