Amazeballs Bubble gum is fun to share and useful in conversations. The packaging has two re-sealable openings, containing bubble gum with emoticons, that can be used to indicate if you like or dislike something.
The name was inspired by my target audience, Generation Y. “Amazeballs” is a new word used to describe when something is amazing. Benefits of this bubble gum is that it has emoticons (also known as smiley’s) and words printed on it. Generation Y is known to be techno-savvy and like to share what they think and feel via their phones or social media. I realized what big role emoticons play in this generation’s style of messaging and communication.
The design also has a “thumps up” on the left hand side and a “thumbs down” on the right hand side. The idea is that people will start using the gum in social situations to share their opinion in a fun or lighthearted way. The consumer will therefore show if they like or don’t like something, by throwing out gum from that side of the box.
Logo
Amazeballs Bubble gum has three flavours: Jazzberry, Electric Lime and Magic Mint
The packet is easy to open and to reseal
Shelf Display
Promotional T-shirt
