Design and implementation

In the below images you will see Company Shop Group's 2020 Christmas Campaign, for which I have created the design concepts, slogans and have written the supporting texts/copy. 

Here you will see my brainstorming session, which is key for creativity and aids a flawless design process. In the image on the right hand side you will see moodboard sketches of how I envisioned the posters/ finished designs. This helps me with finding photos of the exact elements I need and lets me see the bigger picture.

Here I have shown all the photos I've used for each design and how I take and change elements from each one to make them look exactly how I see the final design in my head. 

Some examples of the images implemented into social media posts

and member emails.

And printed media, such as bunting, in-store POS, front of store banners, pallet wraps, A4 & A1 posters etc.

And last, but certainly not least - Christmas video I've created for their Facebook Cover.