LEE Rethink Sculpture
Lee asked us to create a sculpture to engage consumers to RETHINK the denim making process and get inspired by Lee's innovative sustainable approach.
Key materials (Coffee grounds/beans, Cotton, denim fabric) from the making process is used to create the piece.
It's shape is formed by intertwining denim jeans, which different parts of the twisting denim morph from coffee to cotton to denim as they wrap around, and in and out of one another across the wall. The interaction of each elements associates with Lee's making process.
The 'making Of' photos
It is a great project working with the NeochaEDGE team. Thanks.
Business/creative Lead: Adam @ NeochaEDGE
Creative direction: Queenie Yehenala
Art & Design: Lanyan, Ming yue, Winnie @ NeochaEDGE, Queenie Yehenala
Production: CY @ NeochaEDGE
