Project Scope: Branding, Packaging Design, Digital Marketing, Web Design
Demonstrate your understanding of visual branding and identity systems through the creation of a new branded subscription box. Produce physical box packaging that can securely contain, identify, and deliver the product. Create a digital marketing case study for the brand. The branded formal case study will strategize for January 1, 2021, through March 31, 2021. Incorporate visuals and graphics when appropriate. Conceptualize and produce a multimedia piece created in Adobe Premiere Rush or Adobe Spark. Also, design a multi-page website prototype that meets the digital marketing goals and branding requirements previously established. The website prototype must include a home/landing page and at least three additional pages.
Flourish Subscription Box
Project Brief:
Flourish is a Bible Study subscription box company. The purpose behind the monthly box is to encourage women between the ages of 20 to 30 years old to strive to flourish in their relationship with the Lord and others by growing through spending time in the Word. The branding is simple and natural, encouraging women to be themselves in their journey to seek, grow, and flourish. The logo mark is a simple floral element that is not fully filled in to encourage women to embrace the imperfect growth within the mess of life.
Each secondary element within Flourish’s branding includes a floral element that ties back into the primary logo. The color palette used within Flourish’s branding is feminine and natural to embrace the idea of growth. The patterns utilize the logo mark and add visual interest to the simple white subscription box. The digital marketing case study fully outlines marketing strategies and plans for further marketing for Flourish. The testimonial multimedia piece for Flourish gives a glimpse into the purpose behind Flourish and the products the box contains. For the multi-page website prototype, each page includes branded elements and photography to showcase the box and seamlessly guide the user through the site.
