PROJECT: Logo and Style guide (unpaid work experience) 

CLIENT: John & Victoria Hawkins 

BRIEF: A landscaping and carpentry business located in Queensland. John was in the process of changing his business name and services, from up-cycling outdoor furniture, to focus on landscaping with outdoor carpentry as an additional service. The target market is home owners aged 30-70 who care about home, lifestyle and their environment.

SOLUTION: The work included creating a client brief, mood-board, choice of logo concepts, a final logo with variations, a style guide to document colours, typography and logo use, and business card design. I worked with John to determine that he wanted the logo to represent his business characteristics of being easy going, approachable, honest and hard working. I created a mood board with colours, fonts, and photographic imagery to help understand Johns preferences as he wanted the logo to represent himself and the business. The logo colours and shapes represent the natural environment and the nature of his business. The combined elements create a impression that is both professional and personal.