Problem:
How to create a brand that is focused on health and wellness, while taking advantage of the owner of the brand Sean O'Grady Boxing Champion?
Solution:
Combine imagery of boxing and cannabis, making the gummies in the shape of a boxing glove, use color and tones to catch the users eye on the shelf and lead them to ask questions.
Description:
Gummy gloves are boxing shaped cannabis gummies tied to a fun and eye catching brand meant drive the user to ask questions. They are offered in both day and night time use along the three levels of strength. A part of the Sean O'Grady product line, helping to KNOCKOUT THE PAIN!
Branding:
Sean O'Grady is Oklahoma's only World Champion Boxer and cannabis endorser. The purpose of the brand is to show the association with health and wellness while providing an attractive and eye catching design. Tying close to the brands catch-phrase "Knockout the Pain".
