Education Makes the difference
Dubai cares is a charity organisation, works majorly in the education sector in different parts of the third world mainly Africa and Asia. They wanted to raise funds in the month of ramadan by running an awareness campaign. We created series of ads and direct mailers communicating how education can paly its part to change the scenario. Further we ran an activation in the dubai mall's star atrium during the first 20 days of ramadan. The campaign received a lot of appreciation in media and public.
Media Coverage
http://gulfnews.com/news/gulf/uae/general/dubai-cares-says-ramadan-campaign-for-children-a-success-1.1219498
http://www.ibelieveinadv.com/2013/09/dubai-cares-education-makes-the-difference/
http://jazarah.net/dubai-cares-see-the-difference-scratch-cards/
http://www.tradearabia.com/news/MISC_240921.html
http://news.uaeembassyblog.co.uk/?p=713
http://www.uaeinteract.com/german/news/default.asp?ID=377#top
http://www.emirates247.com/news/emirates/dubai-cares-launches-end-poverty-educate-now-ramadan-campaign-2013-07-14-1.514226
http://www.readme.ae/articles/local-news/Damas-supports-Dubai-Cares-campaign
http://dubaipropertiesgroup.ae/news/dubai-properties-group-participates-dubai-cares-ramadan-initiative
http://www.ibelieveinadv.com/2013/09/dubai-cares-education-makes-the-difference/
http://jazarah.net/dubai-cares-see-the-difference-scratch-cards/
http://www.tradearabia.com/news/MISC_240921.html
http://news.uaeembassyblog.co.uk/?p=713
http://www.uaeinteract.com/german/news/default.asp?ID=377#top
http://www.emirates247.com/news/emirates/dubai-cares-launches-end-poverty-educate-now-ramadan-campaign-2013-07-14-1.514226
http://www.readme.ae/articles/local-news/Damas-supports-Dubai-Cares-campaign
http://dubaipropertiesgroup.ae/news/dubai-properties-group-participates-dubai-cares-ramadan-initiative
Follow the link to see this campaign on Adsoftheworld.com
http://adsoftheworld.com/media/dm/dubai_cares_education_makes_the_difference
