OFF THE HOOK is a small business owned crochet brand. The request for the design was simple, modern but still showing the elements of the tools used to crochet. The three main tools needed for the craft is Scissors, a needle, and most importantly the crochet hook. The icon is made up of these three combined elements and weaved into the typographic part of the logo lockup.
Anatomy of Logo Lockup
Brand Colors
Brand packaging
Tag Design
