This is the project of the Sperss brand, an investment consultancy that brings high returns to the Clients, assuming calculated risks.
For a few weeks, I worked with the Founder, defining Value Proposition, Pillars, Personality, Archetype and Brand Persona. In the second part, we consolidate the visual patterns of the brand, colors, mood, photography, social patterns and various materials.
More than a solid visual programming, a consistent personality was delivered.
