Over the last two years, I've helped to develop a brand based on Nashville's famous "I Believe In Nashville" mural (ibelieveinnashville.com). We have created a diverse product line—with everything from t-shirts to beer—and have opened three physical stores. The brand has become synonymous with Nashville's sense of community and local comradery.
In addition to clothing available about the stores and online, you can purchase "I Believe in Nashville" beer at Publix and Whole Foods across Middle Tennessee.
We are working to make "I Believe In" thrive… not just in Nashville, but soon around the country, and eventually worldwide.