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D&AD New Blood Awards / Reframing Menopause

Executed for the D&AD New Blood Awards, following The Case for Her and Refinery29's brief.
 
"Menopause is a natural part of the lives of cisgender women, transgender men and non-binary folks. However, it's still not talked about in the media and continues to be a taboo in many workspaces, driving these people to leave their jobs. In order to bring awareness to the subject, we chose to take by storm one of the universes women have less voice in, but appear the most: art. On Menopause Awareness Day, museums all over the world are removing women from iconic artworks, in order to show people how much we lose when we erase them from society. Can you imagine how much buzz would be created if the Monalisa simply quit her job at the Louvre? To tie it all up providing information, The Case For Her and Refinery29 will release a podcast covering different topics related to menopause."
D&AD New Blood Awards / Reframing Menopause
Published:

D&AD New Blood Awards / Reframing Menopause

Published: