As an extension of our campaign which invites consumers to embrace the food they love without fear of heartburn, we created a Zantac-branded hot dog cart. The idea was to brand an existing cart, and take it to a busy downtown intersection during lunch hour. The hot dog cart was situated in the vicinity of actual vendors, presenting a “heartburn solution” to consumers who often enjoy hot dogs, and other fast food options. Two Zantac “representatives” were present to hand out samples and encourage hot dog consumers to “Feel the love. Not the heartburn.”

Agency: JWT Toronto