IDENTITY FOR NORTHKID — A MUSIC GROUP FROM THE VERY NORTH IN NORWAY.
WHILE THE IDENTITY DOESN’T HAVE AN OBVIOUS CONNECTION TO THE NORTH NOR NORWAY, THE TYPOGRAPHY IN TITLES AND THE LOGOTYPE HAVE BEEN MINIMALISTICALLY DECORATED IN ORDER TO ABSTRACTLY REFER BACK TO THE ICONIC SUNSET AND SUNDOWN OF THE NORTH.
HORIZONTAL MARKS HAVE BEEN ADDED TO CERTAIN LETTERS TO CREATE AND SYMBOLIZE A HORIZON LINE. THEN THE O IN THE NORTHKID HAS BEEN TRANSFORMED TO A FILLED CIRCLE ALIGNED TO THE ASCENDER LINE. THIS CIRCLE HAS A DOUBLE MEANING — IN ONE WAY IT’S THE MOON OR THE SUN ABOUT TO SET, AND IN ANOTHER WAY IT CAN BE SEEN AS A DEGREE SYMBOL. EACH LAYOUT IS ACCOMPANIED WITH COORDINATES GUIDING FANS TO THE SPECIFIC PLACE WHERE THE CREATION OF MUSIC HAPPENED.
IN THEIR FIRST SINGLE I DON'T LOVE YOU VISUAL IDENTITY FULLY SHINES THROUGH WITH THE MOON OVER THE MOUNTAINS IN THE NORWEGIAN FJORDS.
⬤ CLIENT — SONY MUSIC NORWAY
CREATIVE DIRECTOR — CHRISTIN MALÉN ANDREASSEN ⬤
⬤ DESIGN & ART DIRECTION — ERIK HERRSTRÖM
⬤ DESIGN & ART DIRECTION — ERIK HERRSTRÖM
PHOTOGRAPHY — TOBIAS MYKLEBUST FJELDHEIM, VIDAR NORDLI-MATHISEN ⬤
