UTS 2020 semester 3 - Social media Culture
Project 2 | Social Design Intervention | Draft Rationale - statement of intent
5 Why?
– Why is social media addictive?
Why? - because the company what you to stay longer on their platform.
Why? – because they want to have your personal data collected for marketing purposes.
Why? – because they want to make money out of it by selling them to other companies.
Why? – because the companies want to make predictions on your behaviour and implant promotions.
Why? – because the companies want you to think that the social media is smart and everything is under your control, you can access to any information instantly and easily.
Draft Rationale - statement of intent
what is the issue? Addicting in social media.
what is the context? Social media is taking up big chunks of people’s time in workplace and at home, leads to no time left for reality interaction and communication.
Who is the audience? The focus audience should be people who had their time spent on social media platforms for 3.5hours or over, per day.
‘To help people from phone-addicting, program inserted can be helpful like used aa alerting and rest reminding. Even used an incentive mechanism such as the lower screen used time to claim more stars to use in Starbucks or allowances on Spotify. That would encourage those people to disconnect from social media and the screen(internet).’
Concepts of intervention
1- Program inserted can be helpful like time used alerting and rest reminding.
2 - Incentive mechanism, such as the lower screen time used to claim more stars to use in Starbucks or allowances on Spotify. (Off Screen Reward intervention project below)
