Background:
Chosen bank name: Reload Bank (RB)
Reload Bank (RB) is a new bank in Singapore who caters to youth and young adults banking services.
Goals:
Aims provide the best online and offline experiences for youth and young adults through flagship bank branch and online services.
Research Methods:
Covert observations
Aims provide the best online and offline experiences for youth and young adults through flagship bank branch and online services.
Research Methods:
Covert observations
Empathy map is created based on interview of youths, aged 17-25
The observation at 11am-2pm tells me most elderly visit the bank at the timing using the counter service and while waiting, they are not engaged in any way.
I conducted a second round of covert observation from 2pm to closing to see if there is change in the group of visitor/ activity conducted by the bank to engage user about their bank services.
I conducted a second round of covert observation from 2pm to closing to see if there is change in the group of visitor/ activity conducted by the bank to engage user about their bank services.
