This is an advertising campaign project in which I needed to create a poster, flyer and sticker for a chosen company with a "BOLD" theme. My company was UNIQLO, a Japanese casual wear designer, manufacturer and retailer.
My target audience for this project drawn to young adults who live in big cities where winter is wild so they need adequate cloth. These students often go out and they spend most of the day in the streets so their life style is busy and active at the same time. They spend time in local coffee shops and usually take the subway or public transportation to move around. They are in need of cheap and high-quality clothing that could be worn during winter season in order to be comfortable and warm.
In terms of design, I decided to go with a glitchy effect for the letters and some dark-pink-purple edition for my photos.I wanted to go "bold" and make these elements feel noisy and wintery for my main purpose: winter clothes.
All photos and editions were taken and done by me during the design process.
Featured in Santa Fe College's 2020 Juried Exhibition.
