SEO. You’ve heard of this term before. You know it is beneficial to your business. But do you know what exactly is the meaning of SEO?

SEO, also known as Search Engine Optimization, is defined by the process of increasing a website’s exposure on search engines and its traffic through organic results. According to a recent finding shared by Forbes, 92% of internet users only scroll through the first page of Google search results. That is why SEO is labeled as one of the most crucial digital marketing strategies in the business community – everyone wants to get a higher website ranking for more visibility to a broader audience.