Brief | What i have to do
The brief was to take an existing channel and re-brand it. We had to update the logo and add our style across various media outlets. This would help and show that I know how to keep a consistency.
Step 1 | Picking my channel
From the four selections I had to pick from, I went for the FOOD NETWORK. Besides how much I enjoy cooking, I have selected it because of its ideals, which are values that include customers or in this case, audiences.
FOOD NETWORK | About my channel
FOOD NETWORK is a Us-based television network operated by Television Food Network, G.P., a strategic venture between Discovery, Inc. and Nexstar Media Group. Despite this ownership arrangement, the channel is owned and managed as a subsidiary of Discovery Networks U.S.
FOOD NETWORK is a special forum, media and lifestyle network that connects viewers to food power and enjoyment.
The goal of the network is to be the best friend of the food audience and to use its expertise and information to lead through understanding, inspiration, encouragement and entertainment.
Target Audience | Some facts that helped me
29% of viewers say they are more likely to provide frequent travel advice to others as it relates to food.
It was released that Food Network informs their Iron Chefs of 3 potential surprise ingredients before the taping of the show, giving them a chance to devise menu variations ahead of time – again the authenticity factor.
43% of Food Network viewers are enrolled in a travel rewards program
73% of the people who watch Food Network on a regular basis describe themselves as the primary grocery decision maker in their household.
Outcome 1 | Logo
With the logo i decided to keep it simple and circles. Using only one circle to create the whole logo i came out with an unique logo that also has a resemblance of any great logo. Looking at the core values of the Food Network, I decided to make a nice and simple emblem, ride on the core value of travel.
Outcome 2 | Idents
With my indents i wanted to show where the ingredients came from then switch to the kitchen as the final destination with the typical Food Network viewer. Again too much as i was advised to just look at the place where food comes from.
Sky sport played a big part in picking my indent style as most of their idents looked at the other aspects that made sport so good to watch, just like how i wanted to see what makes food so good from the perspective of the origin of the ingredients used.
