Retention is critical for scale, and in the direct-to-consumer landscape, it’s an ongoing challenge. Our latest work with healthy personal grocery brand Hungryroot was an immersive dive back into a relationship that began at its launch. We collaborated with the company’s product and marketing teams to define the end-to-end customer experience—with the goal of making Hungryroot a long-term habit. The new brand leverages individual preferences and smart technology to become part personal shopper, part sous chef, delivering weekly healthy groceries curated to the customer’s needs, tastes and habits.