INTRODUCTORY PIECE
Three variations have been created so DASA can use whichever sport is most relevant to the corporation from whom they are seeking sponsorship (soccer, hockey or tennis). They contain similar copy but one is attached to a hockey puck instead of a shoe, and the other features the creative piece wrapped on the inside of a clear tennis ball canister. The goal of this piece is to introduce DASA to the potential corporate sponsor and to secure a meeting.
Client: Disabled Athlete Sports Assocation (DASA)
Challenge:
The Disabled Athlete Sports Association (DASA) provides people with permanent physical or visual disabilities the chance to play or compete in sports. The non-profit group wants to help more people with disabilities but needs to build awareness and generate more funds to do so, with little to no funds available for marketing.
Insight:
The most efficient way to build awareness and raise funds is to develop long-term partnerships with larger corporations that have similar interests and goals.
Solution:
We developed a campaign targeting larger corporations as potential partners, depicting both the emotional needs of the players and the financial burden involved in playing. The campaign features an introductory drop-off piece, an editable PowerPoint deck for meetings and a leave-behind brochure.
We also extended our concept to letterhead, email letters, counter cards, public service announcements, web banners and web graphics that DASA can use to continually build relationships.
PRESENTATION
Background collage graphic on first and last two slides is applied to all slides in real presentation. It has been eliminated on inside slides here due to file size. Headlines and body text can be edited as needed by DASA.
BROCHURE
Designed so the client can print easily on legal paper and fold into a tri-fold piece.
COUNTER CARD
For display in corporate lobbies with a donation canister, or in local churches or other places along with brochures.
HOME PAGE WEB BANNER
DASA's color scheme is much different than this. We wanted to create an image that would resonate with business people as they look for more info about DASA. The graphic links to the brochure.
PSA
Versions were also written for tennis and hockey. Another is targeted to moms.
DASA (Daa-Sa)
:30 radio script
August 11, 2013
Soccer
BACKGROUND SFX: SOCCER BALLS BEING KICKED, PLAYERS GRUNTING, YELLING GOAL!
ANNCR: Next time you’re watching a soccer game, imagine it being played by individuals with disabilities using special adaptive equipment. Problem is, that equipment often makes it unaffordable to play.
The Disabled Athlete Sports Association provides people with disabilities the chance to play and compete - in soccer, other sports, and in life.
There are many more people in this area with disabilities that would love the chance to play or compete, and you can help. Visit DASAsports.org to learn more.
