Nike Golf Athlete Major Looks

•

This project turned out to be the most challenging — we got rained out of our initial shoot. As a result I had to adapt the concept to an indoor setting while delivering on the brief of elevating our athlete Major looks for 2020. We utilized elements of each course where each Major was played and found the way to integrate the inspiration behind each collection. For the Masters, the concept of ‘Luck’ was subtly expressed through the color green nodding to the grass that blankets the course and the green jacket. For the PGA in San Francisco, we intertwined motifs emerging from the fog. The end result was beautifully crafted imagery that elevated the product story.

I personally led this project creatively from concept to final execution; including location scouting, creative partner selection, on-set art direction, selects process, post-production and channel execution.