For this school project, we were assigned to take an existing brand and redesign the logo and applicable brand elements, which, in this case, is packaging. I chose Sweet Baby Ray's because I'm already familiar with the product and I wanted to take a shot at redesigning their packaging.

In this redesign, I wanted to retain their current retro look while tapping into the playfulness that is often associated with summer barbecues. I was able to capture the retro look with the typography and the pattern, bold colors, and simple illustrations make it look playful.