Background
Following the success of the 2019 House to House campaign, RMHC New Zealand was once again asking people to run, walk, cycle or swim at least 210KM (and raise $210) during the month of March 2020. This gives people an idea of how far the average family travels in a typical month to get from their house to a Ronald McDonald House (hence the name House to House) while raising enough money to cover a night’s accommodation, a meal and some essential items for a family.
Brief
Refresh the creative to capture attention and to deliver the message loud and clear.
Results
The campaign was a huge success raising over $340,000 (nearly doubling the amount raised the year before). There were also an increased number of participants and wider engagement throughout the campaign.
