"Don't Dump. Donate." is a collaborative social good campaign that aims to encourage college age men and women to donate their clothing instead of opting to throw it away. For this project we chose to focus on the social and environmental consequences of throwing away clothing instead of choosing environmental and ethical alternatives such as donating. The members within this group are Jeffery Nunemaker, Jordan Hayes, and myself. Throughout this project, I spearheaded many of the design decisions due to my leadership skills and the difficulty of communication between group members.
We started off by sketching ideas and discussing the best course of action for the campaign based on our demographic. Jeffery is the main designer for our logo.
For the brand's aesthetic we chose to focus on a simple, modern illustrative style to appeal to our younger audience. The colors from the palette I curated are more muted, vintage colors to match our aesthetic.
We chose to place our original illustrations in places visible to college students, such as a bus stop or in a sign on the sidewalk. Each illustration provides compelling imagery and a statistic to show the impact of clothing waste. There is a QR code located on each sign that leads to an organization that accepts clothing donations so that the viewers can act. These illustrations were my own design, created in Adobe Illustrator. These illustrations were all curated by myself in an original set of three.
We chose to bring our campaign to Instagram as illustrations in among dozens of photographs are attention grabbing and appeal to a college-age demographic. We took some assets from my original illustrations and repurposed them. Jeffery added some additional assets such as the clothes on the hanger. Jordan took these assets and put them into mockups.
We found a magazine article that relates to our topic and worked it into the aesthetic of our campaign. I used our colors and my illustrations to show the content in the campaign's style, reusing one of the design assets from one of the posters. I also utilized the typefaces for our campaign into the layout of this article.
