Durathon by Duracell
Brief: To promote Duracell's Durathon as the first ever family marathon as well drive registrations for the marathon.
Concept: These TVC's showcase how running the marathon of daily life can be boring, frustrating and tiring but, running the Durathon with your family isn’t.
Influencer led digital videos
Brief: To increase registrations for the Durathon.
Concept: We leveraged a famous celebrity/influencer Mandira Bedi as she has always been part of the fitness space to drive registrations for the marathon. The idea was to portray how every mother always runs the daily bus or milk marathon with their kids which can get quite stressful. This is where the brand came in asking consumers to enjoy their family time by running a marathon with the entire family.
