This project is inspired by Kel Lauren's YouTube video.
Brands like Whisper, Stayfree, Sofy etc. seem to represent their core product as a feminine product. Products such as sanitary pads, tampons or any other product should be directed to all the bodies who menstruate. Hence, Femininity should not be the key area where these brands need to focus.
This packaging is made to make sure it includes every body who menstruates, may it be cis-women, trans women, non-binary etc.
The second change I introduced was to add a little message on the back of the pad. This initiative brings a sense of belongingness and care from the brand to the consumer as these days are highly vulnerable to everybody who experiences it.
Packaging needs to be in a way that it involves every possible consumer.
This packaging design celebrates every body who menstruates and involves everyone.
Packaging details: Each pack of Sanitary pads include disposable packaging (total three in number). The pack will include a little message to involve consumers.
This project is fictional and includes personal ideas only. It was made as a college project.
Thank you!
