Sara Chang's profile

Venice Canals - The Local Fishbowl

experimental typography
Location: Venice Canals, Los Angeles

Statement: Locals of the Venice Canals say that their neighborhood feels like they live inside a fishbowl, where tourists come to visit with a lack of regard for privacy and polluting. My project attempts to highlight these issues by creating a typographic poster that visualizes this experience. 
Process: I began by sketching out a design: there was floating trash at the top of the water, Venice Canals as type wrapping around the bottom of the fishbowl, and silhouettes of tourists inside the letters. 
Design Process
There is trash and bird feathers to symbolize the 'tourist footprint', which is detrimental to the animals that call the canals their home. Families of duck, fish, crabs, and other organisms live in the canals. 
The idea of the fishbowl comes from the name the locals of Venice have given their neighborhood. The Venice Canals used to be a quiet, reclusive sanctuary for residents and animals. Now, sites like Expedia and Travelocity have placed the canals on the front page, as a "must see" tourist attraction. This has brought thousands of tourists into the canals each year, leaving the place less beautiful than they first found it. 
Venice Canals - The Local Fishbowl
Published:

Venice Canals - The Local Fishbowl

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Creative Fields