Gillette Venus Social Media
At Gillette Venus India, the social media vision always was to communicate the ease of hair removal through shaving for young girls and women across India and to make shaving not only an acceptable practice but a routine for women of all ages and skin types!
This was done through influencer collaborations with celebrities such as Ananya Pandey and Masaba Gupta and also relatable lifestyle influencers including Prajakta Koli and Ahsaas Channa. The launch campaign of Gillette Venus Snap and the "Glide Glow Go!" communication was another interesting social campaign conceptualized to make hair removal part of the Indian girl's skincare routine.
Gillette Venus Snap Pacman Game - Tap n' Snap
An interactive playable mobile ad developed in collaboration with InMobi on Gillette Venus Snap. It is essentially a Pacman-like game where the cute box like packaging of Gillette Venus Snap gobbles up the goodness of avocadoes and freesia flowers while avoiding skin problems. The aim is to score as high as possible while avoiding the problems a la Pacman.
