PETA wants to make the countries of the European Union aware of the recent REACH project born in 2006 which requires cosmetics companies to provide additional very advanced information obliging these companies to test their products on animals.
PETA wants an impactful communication campaign in 3 formats, a print poster and a digital and animated poster intended for the social networks facebook and instagram.
Issue:
How to educate young people aged 18-25 to the animal cause?
Issue:
How to educate young people aged 18-25 to the animal cause?
Touching innocence by drawing
Impact our nostalgia to increase our awareness by removing / killing the mascots of our favorite anime.
Street poster campaign test.
Test of an animated poster in the street
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