We used a compelling awards promotion to charge Xircom's peripheral interface sales. This two-tier gift program was designed for Tier 1 Distributors to push the program through the Tier 2 VARs to pull sales customers in. Points were awarded for each sale which were redeemed for gift awards. We achieved a 17% increase in sales-through as compared to the "control" program.
• 52nd Annual LuLu Award Winner Direct Mail
• Creativity 27 Award Winner Direct Mail
• Featured in "Dimensional Promotions", by David E. Carter
Program Reminders
After 10 years of creating successful B2B sales promotions, you know how to aim. As sales slumped after the holidays and 4 months into our "Survival" promotion, this die-cut bullet-hole ridden postcard was shot out as a deadline reminder. We hit 7% new non-responders and captured an 11% boost in sales the week after it dropped.
